The Superficial
The difference between Barack Obama and John McCain was all in the stance.
There was Obama, casually perched on the edge of the stool, all purple tie and grey-flecked hair and oh-so-Armani-cool. He laid his hands in his lap and listened intently as McCain spoke, every gesture saying “serious”, “respectful” and “how do you like this for presidential, Old Man?” When answering questions, he would glide across the floor, alternating his focus between the individual and the audience, giving the full Bill Clinton as he clenched his fist to hammer a point home.
And then there was McCain, supposedly in his chosen medium, hovering nervously in the background as Obama commanded the stage. McCain grimaced and smirked and butt-clenched his way through his answers. He was stiff, slow and awkward, thanks to his wartime injuries. His old man paunch and wiry comb-over did him no favours with the under 40s. He was Grandpa Simpson to Obama’s Cool Hand Luke.
Debates are won on style, not substance. Kennedy won in 1960 because he gave good camera. Reagan won in 1980 because he came off like your jolly old uncle. Bush 1.0 lost in 1992 because he glanced at his watch. Last night, Obama won because of how he looked and sounded, not because of what he said.





